We Help Entrepreneurs Build
Highly Profitable LIVES
We'll teach you everything you need to know about living a profitable life as a 21st century lifestyle Entrepreneur. Curious how?
We Help Entrepreneurs Build Highly Profitable Lives.
We'll teach you everything you need to know about living a profitable life as a 21st century lifestyle Entrepreneur. Curious how?
Future Publications & Features
Future Publications & Features
Who Is Wayne Veldsman?
Wayne Veldsman, owner of Vel.Consulting and Journey To Legacy, began his career by building several digital businesses out of his college dorm room....
Wayne is an accomplished business growth strategist, success coach, and entrepreneur. He specializes in helping entrepreneurial minded individuals to grow both their mindsets and their income.
After starting his first business in 2014, Wayne successfully launched and scaled a digital marketing agency to a 7-figure valuation before deciding to exit in 2019 to move to Denver, Colorado and start chasing his passion of coaching and public speaking.
Wayne actively works with entrepreneurs and businesses who are looking to take massive action and create drastic changes in their lives.
Not Sure How To Make The Drastic Change Necessary To Live The Life Of Freedom That Comes With Being A Lifestyle Entrepreneur?
Discover the stupid simple method to growing businesses digitally on autopilot, so that you can get back to your life.
Our students and clients aren't just satisfied, they're building life-changing businesses, doing what they want when they want, and living their lives chasing passion, not just profits.
Media Spotlights...
The 3-Step Strategy To Growing Businesses Digitally
Are you an Agency Owner, Service Provider, or Entrepreneur who sells online and want your pipeline filled with 300+ appointments with your idea client every single month? Are your SERIOUS about growing your business and want to work with Wayne 1-on-1?
Launch Into Digital Entrepreneurship is a course and coaching program specifically designed to take agency owners and online service providers from manual prospecting and wondering if this is ever going to work out, to having a very specific system in place which is going to allow you to generate 20 to 30 booked appointments every single day!
You're going to get a step by step process to building out your prospecting, sales and fulfilment system, and building your sales team so that you can close clients while stepping away from your sales process.
Price - $1,997 $97 (Limited Time Offer!)
Every time we generate you a new lead interested in your marketing services, your dashboard will automatically add the new lead into your CRM, and send the new lead an SMS, email, and even automatically call you to connect you right away!
Become More Focused, Be More Productive, Burn Out Less
Price - FREE training
From The Desk Of Wayne Veldsman (blogs)
Smash the Pattern: The Real Reason You’re Stuck (And How to Change It)
Want to hear the full conversation? Listen to the Journey To Legacy podcast Episode 141 with Dr. Robb Kelly for even more insights and stories from his remarkable entrepreneurial journey.
Smash the Pattern: The Real Reason You’re Stuck (And How to Change It)
There was a moment in my conversation with Dr. Robb Kelly that hit differently.
He said:
“Human beings replicate past behavior all of the time.”
Simple.
Uncomfortable.
True.
Most people don’t lack potential.
They lack new patterns.
The Invisible Loop You’re Living In
Dr. Rob explained something fascinating about the brain.
There’s a part called the basal ganglia - the repetition center. It’s responsible for patterns. Habits. Automatic behavior.
You go to the same restaurant.
Sit in the same seat.
Take the same route to work.
React the same way in arguments.
Stay in the same types of relationships.
Not because you consciously choose to.
But because your brain loves familiarity.
Repetition becomes identity.
And identity becomes your “life.”
You’re Not Stuck. You’re Repeating.
One of the most freeing lines he said was:
“Nobody is watching. Nobody cares what you’re doing.”
At first that sounds harsh.
But it’s actually freedom.
Most people don’t change because they’re afraid:
What if it doesn’t work?
What if people laugh?
What if I fail?
But the reality?
Everyone is thinking about their own problems.
The fear that keeps you small is mostly imagined.
The 300 Pathway Question
Dr. Rob mentioned that hundreds of neural pathways die daily.
The question isn’t whether your brain changes.
It’s what you’re replacing those patterns with.
Same commute.
Same complaints.
Same internal dialogue.
Or…
New skill.
New environment.
New response.
New expectation.
You are either reinforcing the past
or building the future.
Every single day.
The “Shower Before Coffee” Rule
I loved how practical he made it.
If you want to start changing your life?
Don’t start with a business plan.
Start by changing the order of your morning.
If you normally:
Wake up → coffee → shower
Try:
Wake up → shower → coffee
Sounds small.
But it interrupts autopilot.
It signals to your brain:
“I’m not a prisoner of routine.”
Big change doesn’t start big.
It starts different.
Stop Thinking Small
Another line that stuck with me:
“Why build a business… when you can build an empire?”
Most people aim for “stable.”
Dr. Robb challenged that.
He grew up poor. Arrested. Homeless. Lost everything.
And he decided that wasn’t the pattern he would continue.
The pattern in his family was:
Work. Survive. Repeat.
He smashed it.
Not overnight.
But deliberately.
If you want to learn more about Dr. Robb Kelly’s work and approach to breaking destructive life patterns, you can explore more at his official site here: https://robbkelly.com/dr-robb-kelly-phd-new/
The Ripple Effect of One Compliment
There was also this beautiful moment where he talked about telling someone:
“Nice sneakers.”
That’s it.
Two words.
And you change someone’s day.
Because when you give - genuinely give - your brain releases dopamine, oxytocin, serotonin, endorphins.
Helping someone doesn’t just elevate them.
It rewires you.
Legacy isn’t built in grand gestures.
It’s built in daily ones.
Expect Great Things. Daily.
If there was one takeaway from this conversation, it’s this:
Expect great things daily.
Not once.
Not when things are going well.
Not when you “feel motivated.”
Daily.
Because the brain believes what you repeatedly tell it.
And your life follows what your brain expects.
If you enjoy conversations like this about leadership, mindset, entrepreneurship, and breaking the cycles that hold people back, you can listen to more on the Journey to Legacy Podcast here: https://journeytolegacypodcast.com/
Final Thought
If you’re stuck…
It may not be your circumstances.
It may not be your background.
It may not even be your skillset.
It might just be a pattern.
And patterns can be broken.
Legacy isn’t what happens later.
It’s the patterns you decide to smash today.
— Wayne
This blog post is based on Episode 141 of the Journey to Legacy podcast with host Wayne Veldsman.
At Journey To Legacy and the JTL Community, we focus on educational communications coaching to help you build stronger relationships and sell better. Join us and take your business and life to the next level, guaranteed.
The 3-Step Strategy To Growing Businesses Digitally
Are you an Agency Owner, Service Provider, or Entrepreneur who sells online and want your pipeline filled with 300+ appointments with your idea client every single month? Are your SERIOUS about growing your business and want to work with Wayne 1-on-1?
Launch Into Digital Entrepreneurship is a course and coaching program specifically designed to take agency owners and online service providers from manual prospecting and wondering if this is ever going to work out, to having a very specific system in place which is going to allow you to generate 20 to 30 booked appointments every single day!
You're going to get a step by step process to building out your prospecting, sales and fulfilment system, and building your sales team so that you can close clients while stepping away from your sales process.
Price - $1,997 $97 (Limited Time Offer!)
Every time we generate you a new lead interested in your marketing services, your dashboard will automatically add the new lead into your CRM, and send the new lead an SMS, email, and even automatically call you to connect you right away!
Become More Focused, Be More Productive, Burn Out Less
Price - FREE Training
From The Desk Of Wayne Veldsman (blogs)
Smash the Pattern: The Real Reason You’re Stuck (And How to Change It)
Want to hear the full conversation? Listen to the Journey To Legacy podcast Episode 141 with Dr. Robb Kelly for even more insights and stories from his remarkable entrepreneurial journey.
Smash the Pattern: The Real Reason You’re Stuck (And How to Change It)
There was a moment in my conversation with Dr. Robb Kelly that hit differently.
He said:
“Human beings replicate past behavior all of the time.”
Simple.
Uncomfortable.
True.
Most people don’t lack potential.
They lack new patterns.
The Invisible Loop You’re Living In
Dr. Rob explained something fascinating about the brain.
There’s a part called the basal ganglia - the repetition center. It’s responsible for patterns. Habits. Automatic behavior.
You go to the same restaurant.
Sit in the same seat.
Take the same route to work.
React the same way in arguments.
Stay in the same types of relationships.
Not because you consciously choose to.
But because your brain loves familiarity.
Repetition becomes identity.
And identity becomes your “life.”
You’re Not Stuck. You’re Repeating.
One of the most freeing lines he said was:
“Nobody is watching. Nobody cares what you’re doing.”
At first that sounds harsh.
But it’s actually freedom.
Most people don’t change because they’re afraid:
What if it doesn’t work?
What if people laugh?
What if I fail?
But the reality?
Everyone is thinking about their own problems.
The fear that keeps you small is mostly imagined.
The 300 Pathway Question
Dr. Rob mentioned that hundreds of neural pathways die daily.
The question isn’t whether your brain changes.
It’s what you’re replacing those patterns with.
Same commute.
Same complaints.
Same internal dialogue.
Or…
New skill.
New environment.
New response.
New expectation.
You are either reinforcing the past
or building the future.
Every single day.
The “Shower Before Coffee” Rule
I loved how practical he made it.
If you want to start changing your life?
Don’t start with a business plan.
Start by changing the order of your morning.
If you normally:
Wake up → coffee → shower
Try:
Wake up → shower → coffee
Sounds small.
But it interrupts autopilot.
It signals to your brain:
“I’m not a prisoner of routine.”
Big change doesn’t start big.
It starts different.
Stop Thinking Small
Another line that stuck with me:
“Why build a business… when you can build an empire?”
Most people aim for “stable.”
Dr. Robb challenged that.
He grew up poor. Arrested. Homeless. Lost everything.
And he decided that wasn’t the pattern he would continue.
The pattern in his family was:
Work. Survive. Repeat.
He smashed it.
Not overnight.
But deliberately.
If you want to learn more about Dr. Robb Kelly’s work and approach to breaking destructive life patterns, you can explore more at his official site here: https://robbkelly.com/dr-robb-kelly-phd-new/
The Ripple Effect of One Compliment
There was also this beautiful moment where he talked about telling someone:
“Nice sneakers.”
That’s it.
Two words.
And you change someone’s day.
Because when you give - genuinely give - your brain releases dopamine, oxytocin, serotonin, endorphins.
Helping someone doesn’t just elevate them.
It rewires you.
Legacy isn’t built in grand gestures.
It’s built in daily ones.
Expect Great Things. Daily.
If there was one takeaway from this conversation, it’s this:
Expect great things daily.
Not once.
Not when things are going well.
Not when you “feel motivated.”
Daily.
Because the brain believes what you repeatedly tell it.
And your life follows what your brain expects.
If you enjoy conversations like this about leadership, mindset, entrepreneurship, and breaking the cycles that hold people back, you can listen to more on the Journey to Legacy Podcast here: https://journeytolegacypodcast.com/
Final Thought
If you’re stuck…
It may not be your circumstances.
It may not be your background.
It may not even be your skillset.
It might just be a pattern.
And patterns can be broken.
Legacy isn’t what happens later.
It’s the patterns you decide to smash today.
— Wayne
This blog post is based on Episode 141 of the Journey to Legacy podcast with host Wayne Veldsman.
At Journey To Legacy and the JTL Community, we focus on educational communications coaching to help you build stronger relationships and sell better. Join us and take your business and life to the next level, guaranteed.
Copyright 2021 © Wayne Veldsman
Need help? Email our support team at: wayne@vel.consulting